Articles and insights

Innovative strategies for nonprofit organizations can enhance donor retention and appreciation. Instead of relying on generic gifts, these fresh ideas focus on personalized engagement and meaningful connections to foster long-term relationships.

A "good" property manager is responsive, communicative, sets expectations, and finds the magic. Learn how in our interview with Jo Oliveri of iReviloution.

Explore the dynamic world of Gen Z, a generation that prioritizes authenticity, social impact, and digital fluency, and learn how brands can align with their values for a genuine connection.

Do incentives help get more referrals? The data says yes. Learn why and how to implement it yourself.

Saima Omar, a freelance blogger and content marketer, covers blogging for real estate. How to approach it, what to write about, and the key aspects that will make it all come together.

Rokt is a platform offering post-transaction marketing for huge e-commerce brands with millions of yearly transactions. If you're looking for something that offers more features and more potential to generate higher returns, check out these alternatives.

Yes, of course, AI enabled shopping is the top trend. And influencers. And social commerce. And perks!

With 1000+ brands already on Paylode, the company is helping businesses increase lifetime value and retain their customers, while helping over a million consumers save time and money on things they want and need every day. 

A strong online review flywheel can be one more thing that sets you apart from your competition. In this article, we walk you through how to get more and better reviews online.

Customers who understand the power of "voting with their dollar" are looking for more than just monetary rewards from their purchases. Learn about the new ROI customers are looking for in companies they support.

An interview with Kellie Tollifson: As the fulcrum between stakeholders, Kellie is an expert in managing the relationships between tenants, vendors, property managers, and investors. Her approach is about clarity, fairness, communication, and risk reduction.

Let's take it from the top. People operate in instinctual ways and seek the satisfaction of those instincts when making purchases. Learn what these psychological patterns are and how to tap into it.

Predictive analytics harnesses data science, machine learning, and statistical modeling to forecast future events by identifying patterns in current and historical data. This field is increasingly pivotal in enhancing decision-making across various industries, and the game is changing with the advancement of AI.

Does reducing clicks reduce friction? We dive into what makes a solid customer experience when completing an online task.

When it comes to personalization, customers want more than just an email with their name in it. They want customer experiences (and offers, ahem) that are truly tailored to them.

Millennials have entered their spending-wielding era, taking care of their aging boomer parents as well as their own kids, making a responsibility sandwich that requires deliberate planning and family budgeting. Learn what it takes to earn their loyalty.

What are junk fees and what's happening with the proposed Junk Fee Prevention Act? Plus more importantly, how it affects your business.

There's very little research on how psychologically influential surprise moments actually are in our lives. From proposals gone wrong to bursting into tears at birthday parties, we're a blank slate when we don't see what's coming. Here's why, and how you can use this power in your customer engagement strategies.

Why do discounts feel so irresistible? We dive into the psychology behind perks, discounts, and the brain functions that make us want to click.

Just starting out exploring a loyalty program for your customers? Start small and keep it simple.

These customer retention stats paint a compelling picture of why the adage "make new friends, but keep the old" is profoundly applicable in the ever-evolving landscape of customer relations.

Gallup says that the majority of a customer's buying decisions are made from the heart rather than from the head. For customers, feelings are facts.

Launching new residences in new markets? Get your marketing ducks in a row with this free go-to-market plan by Jori Storm.

How are Paylode and Second Nature's resident perks programs different? See the comparison of features, use cases, reviews, and more here.

As we enter 2024, it's important to stay competitive in the real estate game and explore new ways to stand out in the crowded rental market.

Residential real estate (RRE) has over 100 opportunities each year to meet and network with other professionals in the industry at various conferences. We go over the major players here.

2023 stretched and challenged us. We're grateful for the opportunity to build a best in class product that companies need.

The average cost of tenant turnover can range from $1,000 to $2,500 per unit, not including lost rent. Turnover also distracts from other important aspects of property management like maintenance, marketing, and bookkeeping. By focusing on tenant retention strategies like the ones here, landlords can build stable income streams and long-term relationships with residents. 

Thinking about launching a loyalty program? Get the 2024 list of our favorite examples here.

We spoke to the experts: Here's what to look forward to in 2024 in residential real estate (single-family and multi-family rentals) and property management: Challenges, trends, and opportunities.

Year-in-review emails are the perfect measure of loyalty – one you share directly with the customer. Get the how-to on wrap-up messages to your customers, thanking the ones who are engaged and nudging the ones who aren't.

We look at how to get more Autopay signups through incentives, the revenue impact, and how to get there with an intentional campaign.

A few basic accommodations could make your multifamily housing unit a magnet for the hybrid WFH employee, which now makes up 30% of the workforce.

We compare Paylode to Rokt and highlight the differences in features, price, offers, and more.

Thinking of incorporating birthday messaging into your communications plan? Learn the best practices here plus get a free email template.

How to compare and choose the right customer loyalty software for you, alternatives, and tips for using software to its fullest extent.

Let's compare your options for in-the-moment customer incentives. We go through the pros and cons of creating programs for rebates, offering discounts on your products, running promotional campaigns, or using 3rd party perks – and why perks just might win.

We've gathered up the most valuable stats and insights on customer loyalty – and what it could mean for your business if you focus on improving it.

Holiday email templates that can get you from Black Friday through the New Year.

Are customer happiness and satisfaction the same? We dive into these differences, why you should care about a subjective term like happiness, and ways to measure it.

10 ways to show your customers you care all year long, not just during the holidays.

You’ve seen it – the sneaky “No thanks, I hate savings” or “Nope, I don’t want free stuff” decline buttons on websites. This technique is meant to deter users from saying no. But it leaves a bad taste and breeds distrust.

Your company is turning another year older and you want to shout it from the top of the inbox! Get the best practices, examples we love, plus a free template.

We get real on what it takes to launch a partnerships program in-house; the steps and costs associated, what to watch out for, and when to hire a third party to help get it done.

Get the history of the military discount, tips on how to offer one, and a list of companies currently offering discounts.

The 11 customer engagement methods you need to know, plus 13 more examples from big brands and small that we're loving right now.

A complete guide to airline ancillaries: breaking down categories and their revenue impacts.

CredHub Perks is powered by Paylode’s industry-leading customer perks platform, delivering deals and discounts to renters who use CredHub’s innovative resident credit reporting service.

"Value for the money" is cited 66% of the time as the thing that keeps a customer coming back, second only to product quality. Here's how to boost your product's value.

Embarking on a new initiative: Should you build the software in-house or buy it? There are pros and cons to each, but licensing from a vendor will get you launched faster.

Learn how to calculate customer retention cost and what you should do with this data to improve profitability.

What would it mean to go from 50% of your customers on paperless billing, to 90%? Let's do the math.

Retention rate is the number of customers that stick with you for a period of time. Improving it is another story. Here's how.

Did you know that an emotionally connected customer is worth 306% in lifetime value than a merely satisfied one?

RentRedi, a premier residential management platform for landlords and tenants, just launched its tenant perks program with Paylode.

While it's common for insurance providers to primarily engage with policyholders during renewal or payment reminders, a new approach is to consistently provide value and engage with policyholders throughout the year, proactively strengthening the overall customer experience.

How can perks help enhance your online community? Learn how to offer a competitive advantage and delight your members.

In today's competitive Insurance industry, it is imperative to focus on customer loyalty. Retaining policyholders long term is hard to do when there are so many other options available to the average consumer. Consumers expect more from their Insurance carriers in this current landscape where inflation is high, and rates continue to rise.

Resident Benefits Packages are trending, but are they right for your tenants? See the pros, cons, and what you should know before you get locked into a contract.

Many real estate companies companies that offer perks to increase resident satisfaction include offers for: fitness classes, pet-friendly amenities, and community events, concierge services, bike storage, game rooms, and building lounges. These perks not only improve resident satisfaction but also increase the perceived value of the property while also attracting new residents.

How can perks reward your customers for sticking around? Let's explore.

Integrating perks into your customer engagement strategy means always having an excuse to reach out with a gift.

How do you increase the lifetime value of your customers? Offer a reason for them to come back.

Cross-selling means encouraging current customers to purchase additional products or services you offer that complement their original purchase. Done right, it can significantly increase customer lifetime value.

Incentives work. Get potential customers over the line with an offer they can't resist.

As pet ownership continues to rise in the United States, so do the costs associated with taking care of our furry friends. From dog walkers, to pet food, to pet insurance and veterinary care, these expenses can add up quickly.

Traditional rewards programs often come with a significant cost to companies. The expenses associated with providing airline miles, exclusive discounts, or free merchandise can quickly add up, cutting into a company's bottom line. This has led many companies to rethink the value they offer to customers and find alternative solutions.

How to authentically engage with this economically powerful generation

Showing gratitude, extra support hours, and offering loyal fans bigger discounts are just some of the ways you can build goodwill with your customers this holiday season.